Art fairs are opportunities to feel the excitement of sharing time and space with other lovers of art. To see and to be seen. To get introduced to new galleries and new artists and to be stimulated. Art Fairs are a marketplace where galleries from all over the world congregate under one roof to exhibit and sell artworks. But what’s behind the rising popularity of the fair format, and how has it affected the greater art market. Today art fairs play a critical role in the world of contemporary art, accounting for millions of dollars of revenue for galleries and a must-do part of the calendar for a wide variety of collectors, curators, agents, and artists. There is something for everyone, no matter their level of expertise. At art fairs you can browse, mingle with other art lovers, ask questions of the experts, compare prices, and evaluate. And, some of the offerings can rival works sold at the most prestigious galleries and auctions.